From the Mailbox…

“I started selling beaded mommy bracelets to the other moms at my daughter’s play group last year. I had a booth at my church holiday craft show and did pretty good. I’m ready for the next step, but I don’t know what that is. Do I need a website of my own?”

Thanks for your question, Sue. I’m often asked by crafters just starting their business whether or not they need a website or a blog of their own. The short answer is, YES, you absolutely need your own website. Having said that, a website is probably not necessary for every craft business. There are three aspects to consider when deciding if having a website of your own would be beneficial to your business right now. They are: the Craft Business, Your Audience, and You.

Your Craft Business: What do you want to communicate?

A website is really nothing more than a communication tool. If you have nothing to communicate, you probably don’t need a website. For those of you wishing to communicate more than what can be found on a standard business card, a website may be a good choice for you. Your craft business may benefit from a website if you want to…

• Sell your wares directly from your site.
• Tell people what inspires you and why you started your craft business.
• Direct buyers to other sites selling your goods.
• Give buyers your contact information.
• Show photos of your work and/or your process.
• Promote events.
• Build relationships with potential customers as well as other artists and crafters.

Your Audience: Who are you trying to reach?

A website is a great way to reach people all around the world. If your primary audience consists of people who don’t use the internet, you probably don’t need a website. A website may enhance your audience’s experience if they are…

• Located outside your local area.
• Comfortable using the internet.
• Interested in connecting with you.
• Eager to learn about your upcoming events.

You: Do you have the time and necessary skills to maintain a website?

Let’s face it, if you don’t have the time or skills, or if you’re not interested in communicating with your audience, you probably don’t need a website. You may find value in having a website for your craft business if you are…

• Familiar with the basics of maintaining a website.
• Interested in communicating with your audience on a personal level.
• Willing to devote the time and energy it takes to keep your website updated.
• Prepared to become addicted to the satisfaction you receive from having your own website.

There are many options available for the crafter who decides a website would be beneficial to her new craft business. From blogs to ecommerce sites, and from free services to ultra-pricey customized services, there is sure to be a good solution for any crafter who is ready to get a website.